Believe it or not, there are still many who fail to believe that Search engine optimisation is effective for improving the ranking of a business website. They often claim that it’s all a bit of a trick, a sort of smoke and mirrors strategy that may sound good, but doesn’t deliver. They ask why it’s necessary: surely if you’ve got a professionally designed website, you can do without SEO. Well, they couldn’t be further from the truth if they tried. Continue reading →